12 Creative Recruitment Campaign Ideas To Inspire You

A great recruitment campaign idea can significantly improve a brand’s beauty in the skill market. And the great news is that it doesn’t constantly require an insane budget plan!

Now is the time to inject some imagination and enjoyable into your recruitment projects and shock those boring, overused recruitment strategies that usually start with posting on job boards (boring).

When your talent group starts producing initial, appealing campaign ideas that tie into and enhance your general recruitment technique, you’ll quickly find how to attract the finest and brightest candidates.

TL; DR – Key Takeaways

– Creative recruitment campaigns are everything about establishing fun and interesting ways to attract good candidates to your brand name and make a bigger effect on candidates.

Examples include recruitment by means of a dating app, employment using a mysterious code to crack, hosting meet-ups, or enlisting the assistance of an immersive virtual tour.

– You can establish creative concepts for your recruitment campaign by examining the issues your talent group has now, looking into how other companies hook candidates, or brainstorming new concepts with your group.

– Three examples of companies thinking outside package consist of IKEA’s 3D-printed meatball campaign, Volvo’s S90 design lorry that interviews its own professionals, and a really fun one by Deloitte-a zombie recruitment video (yes, you can’t lose out on that one, so keep reading).

– After introducing your campaign, develop abilities tests in a jiffy to screen and employment shortlist applications with Toggl Hire. Your talent team can pick from our library of over 150 test templates to improve and automate your working with procedure.

What is a creative recruitment campaign?

Recruiters or skill acquisition groups that use initial recruitment project ideas, such as games, crack-the-code tests, AI recruitment bots, or video material, connect straight with the hearts and minds of their target market.

How do you understand if your organization is utilizing innovative concepts in your technique?

Well, has the skill group been using the very same recruitment marketing approach for the last 10 years? (Oh dear, ideally not.) Why? Well, by following the exact same standard strategies that everybody else uses, there’s no chance your brand name will stick out in the crowd.

When companies communicate with candidates in a thoughtful, impactful way with their recruitment marketing, they’re more most likely to attract the competent people they’re looking for. Now, here’s how your group can begin doing things differently.

How do companies think about creative recruitment campaigns?

It’s not too complex. Let’s walk through the actions for developing successful, initial recruitment marketing.

Step 1: Identify your team’s greatest blockers in acquiring leading talent.

Step 2: Next, brainstorm concepts or strategies to conquer those obstacles. Here are some suggestions:

– Get motivation from other companies already considering of the box.
– Put yourself in the shoes of your target audience and consider ways to communicate with them in a design and tone that will appeal to them, such as an animated video.
– Reach out to coworkers to gather concepts from a diverse group.
– Consider what your company values highly in its current workers.

Step 3: Bring all your concepts together and create your recruitment project technique, consisting of the channels you’ll use to publish it, such as social networks and your careers site.

Step 4: Review your campaign expense and guarantee you have the spending plan you require, or change your plan appropriately (keeping in the good stuff your target audience likes).

Step 5: Launch your campaign and hope your task advert and other project components get prevalent national, global, (or perhaps viral!) attention.

Do we require to outsource customized components of our recruitment campaigns?

Possibly. We understand that not all companies have the resources to manage every aspect of a creative project in-house. In that case, you might require to contract out particular elements to a company, such as:

– Designing social media or other digital ads
– Creating a video (that doesn’t appear like your nephew took your cellphone).
– Creating a complex game or unpopular equation as a recruitment test

Ok, now for the fun stuff.

To help you win on this brand-new path, we have actually gathered some genuinely ingenious recruiting concepts listed below. Companies that created some initial or innovative attention grabbers to reel in excellent prospects.

12 creative and inspiring recruiting project examples

Let’s face it, lots of organizations need a recruitment process remodeling. Especially if they wish to attract young, (and the business’s employer brand name is as interesting them as a 1970s movie).

The following companies (most of which you have actually likely become aware of) also required some fresh ideas for their recruitment marketing to jazz up their outdated image-and they all prospered.

1. Deloitte Graduate Recruitment Campaign

Problem: Recruiting adequate varieties of junior staff for white-collar work environments.
Recruitment method: Graduate recruitment.
Tactics: Student academy, vac work, graduate programs, internships, social media, advertisements, referrals.
Their most original project idea was absolutely their US zombie recruitment video-a Walking Dead-themed recruitment advertisement that ran throughout the program’s season finale. It may not have featured at any huge global advertising festival, employment however it sure got individuals talking. Which’s what you want.

2. British Army – New Recruits Campaign

Problem: Recruiting soldiers for hazardous occupations like the army is becoming harder.
Recruitment method: Using pop-culture referrals to draw in a large range of ‘profiles’.
Tactics: TV adverts, social media, and other online platforms.
This campaign is unique due to the fact that it uses the concepts of good marketing or copywriting by appealing to what is necessary to its particular target audience-communicating about their values and utilizing their language.

3. Home Instead Recruitment Campaign

Problem: The caregiving profession is currently extremely underestimated and is also experiencing a quick increase in demand post-pandemic.
Recruitment method: Using emotional and aspirational messaging to draw in people whose values line up with the business’s function.
Tactics: Advertising campaign across TV, digital, print, radio, social, and direct mail.
Recruiting for a job that is normally very under-appreciated definitely requires some extra imaginative juice. Home Instead chose to utilize the services of an expert company for this campaign to revitalize their brand and hook precisely the right kind of individuals.

The company produced exceptionally emotive recruiting videos for this niche industry, which 100% hit the mark with their “can’t assist but care” target audience.

4. IKEA Recruitment Campaign

Problem: IKEA isn’t a tech career destination, and filling tech and employment digital tasks was a difficult task.
Recruitment strategy: Using a significant technology trend to sign up with the discussion and improve their awareness in the tech skill circles.
Tactics: A speculative recruitment campaign utilizing 3D-printed meatballs.
Now, this is a truly original campaign run by the Swedish furniture manufacturer IKEA. To draw in skill that thinks out of the box, they welcomed possible prospects for an interview over a meal of meatballs.

But not their conventional Swedish meatballs … these are 3D-printed meatballs, supporting their drive for more plant-based meals in their restaurants.

5. The American Hotel & Lodging Association (AHLA) Recruitment Campaign

Problem: Combatting enormous labor scarcities in hospitality post-Covid.
Recruitment strategy: Targeting jobless, underemployed, and ready-to-work candidates wanting to start their professions in hospitality by highlighting real-life examples of status seeking.
Tactics: National advertisement project covering social networks, digital screen ads, radio, and press coverage.
These guys are helping to fill a major pandemic-driven work space. In the US alone, the Bureau of Labor Statistics shared this mind-blowing statistic:

The market has actually regained 6.9 million tasks given that April 2020. Despite these gains, employment is 1.3 million lower than in February 2020.

Their project makes possible newbies knowledgeable about the huge selection of advantages readily available with a career in hospitality and uses reviews from present staff members to bring home the message with real-life stories.

6. Atlassian Recruitment Campaign

Problem: Hiring at scale, which, in this case, meant attempting to bring in 1,000 brand-new employees over 12 months.
Recruitment method: Doubledown on promoting the ‘work from anywhere’ policy to draw in tech skills who wish to work remotely.
Tactics: A physical recruitment drive in a branded Van

This one’s absolutely another imaginative recruitment campaign that the software business, Atlassian, released just recently. The ‘AttlassiVan’ drove around Australia on a month-long recruitment trip.

Their novel idea aligned well with their work-from-home policy that they were also ‘driving home’. And ideally, their innovative thinking has actually helped them meet their Australian and international intake objectives (from 9,000 to 25,000 by 2026).

7. BHP Recruitment Campaign

Problem: A biased recruitment procedure and absence of gender variety.
Recruitment method: Building a transgender and gender-diverse talent swimming pool.
Tactics: Updated recruitment procedure

This project hit at the heart of the continuous issue of gender equality in mining. Global mining giant BHP just recently ran a successful, global-first (for BHP) effort to help in reducing hiring predispositions by revitalizing their out-of-date recruitment procedures.

8. EasyJet Recruitment Campaign

Problem: Remedying crew lacks post-Covid
Recruitment technique: Targeting an extremely specific skill section – empty nesters and over-45’s.
Tactics: Marketing campaign

Now, this is another project that’s thinking out of package. After stumbling upon an interesting market insight that “around 78% of British moms and dads aged 45 and over desire to handle a brand-new challenge once their kids fly the nest”, EasyJet crafted a recruitment project targeting this particular talent pool.

Filling the crew shortages with candidates who are over 45, whose kids have lastly flown the nest, and who are now looking for a new career experience!

9. Volvo Recruitment Campaign

Problem: Attracting 400 highly-qualified R&D engineers in 12 months.
Recruitment strategy: Grabbing audience attention at a renowned international motor show and developing the brand name as an emerging center for automobile software application engineering.
Tactics: Event PR

Now that’s turning your typical recruitment project technique on its head for sure! The team included AI into the vehicle’s pedestrian speech innovation and cars and truck link system to check the social and technical abilities of those who hopped in for an interview! Nooooice.

10. Toggl

Problem: Attracting superior passive prospects.
Recruitment method: Using an innovative, gamified approach to engage passive prospects & providing a complimentary gift.
Tactics: Skills test was promoted on social media platforms

Our sis company, Toggl Track, wished to employ an SEO supervisor and idea of a fun campaign that ‘d be a win-win scenario for all. We developed a skills test obstacle and promoted it throughout social networks, using a complimentary t-shirt to applicants who achieved high ratings.

Reaching passive prospects while spreading the word about our brand name to other gifted employees worldwide-it doesn’t get much better than that.

11. Walmart eCommerce Recruitment Campaign

Problem: Struggling to draw in Millennials and Gen-Zers.
Recruitment strategy: Activating a brand-new disruptive company brand to attract graduates.
Tactics: Campus recruitment with an experiential VR tour, professions page overhaul, video series, redeveloping all in-store and school recruiting visual assets

Walmart’s massive talent acquisition project was produced by Nexus and helped offer the brand name a much-needed facelift (given that the merchant might not have actually been leading of numerous candidates’ preferred company lists).

12. Lowe’s Canada Recruitment Campaign

What is the project trying to achieve?

Problem: Attracting young recruits in the midst of a labor shortage.
Recruitment technique: Using a growing interest amongst young individuals in home remodelling and crafting an engaging value proposal to set themselves apart from other employers.
Tactics: An exhibition, The Hall of Fail, that presents renovation stops working recreated as masterpieces, out-of-home, web, and social media content

Intending to hire some 5,000 people in a year in the middle of extraordinary labor shortages, Lowe’s Canada was dealing with the huge challenge of bring in younger employees. Partnering with an innovative company, employment the brand designed a recruitment project focusing on opportunities for growth and learning within its network.

They have also discovered that 88% of Gen Z students desire to work for companies who provide access to training and growth opportunities.

Training is a concern for us, so we make sure to use thorough training to everybody who joins our groups. Working in one of our stores is a fantastic chance for individuals to gain knowledge that will benefit them all their lives.

Inspired by this insight, the brand name introduced a project and exhibit that builds on the desire to find out by revealing compelling examples of remodelling failures that young people can prevent by working and employment learning at one of the brand’s stores. Each of the displays had a QR code for applying straight for the various open positions.

Thinking of your next initial recruitment campaign method?

We hope this list has actually got you buzzing about your next recruitment project and how you can match those ingenious companies to approach candidates.

Whatever the role, from getting up the very best engineers to roping in the world’s biggest salesmen, your recruitment marketing efforts are sure to strike their hearts and minds if you use your creativity!

One simple method to include shimmer to your next recruitment campaign while making it fun and engaging for you and prospective candidates is to start with abilities tests. And, no, you do not need to create tests from scratch. Our test library is teeming with role-specific concerns established by the experts.

Bid farewell to inappropriate candidates and the hours squandered screening CVs. Create a totally free Toggl Hire account today to see simply how easy, enjoyable, and fair hiring can be.

Juste likes examining through writing. A copywriter by trade, she spent the last 10 years in startups, telling stories and building marketing groups. She operates at Toggl Hire and discusses how services can recruit truly terrific people.